Architects rebrand iconic firm

TULSA (May 15, 2018) – Three Tulsa architectural leaders have joined forces to rebrand an iconic Indian Country firm.

 

Edmondson Reed and Associates is the first Cherokee Nation TERO-certified architectural and interior design firm in Oklahoma, specializing in Native American construction and renovation projects.

 

Partners Donna Edmondson, Douglas Huber, and David Reed bring strong credentials to this firm, established at 1401 S. Denver Ave., Suite C. 

 

Donna excelled in the tribal business sector as a founding partner of Larry Edmondson and Associates of Tulsa. That architectural firm had been anchored by her husband Larry, a giant in the Indian Country market for more than half a century. He passed away in May 2017.

 

“There is tremendous potential in the Native American arena, particularly with tribal business enterprises,” said Huber, who will serve as Edmondson Reed’s managing partner. “Donna’s like a rock star in this field. She knows everybody, and everybody knows her, so it gives us real potential to further those relationships.”

 

From left: David Reed, Donna Edmondson, Doug Huber

A native Cherokee, Donna has a long history of regional and national work to her credit, from the Hard Rock Hotel and Casino in Tulsa to the Smithsonian Institution's Cultural Resource Center and The National Museum of the American Indian in Washington, D.C.

 

“Our focus is of course on Indian Country, from gaming and hospitality to civic and healthcare projects,” she said of Edmondson Reed. “We see a big change coming in gaming, and we plan to be a part of that. But we also are involved in real estate development and many other things: museums, libraries, education, commercial… the whole gamut!”

 

That diversity reflects the strengths of Huber and Reed. Huber brings 37 years of real estate development, healthcare, and church-related project experience to the Tulsa firm. 

 

“We are very excited to have Doug as a partner,” said David Reed, managing principal of Sparks Reed Architecture and Interiors. “He brings a great passion for architecture and tremendous skills in client and project management.”

 

Huber offered similar praise for Reed, the 2018 president of the American Institute of Architects’ Eastern Oklahoma Chapter. Under Reed’s leadership, Sparks Reed has grown, developing an outstanding client list and a strong reputation for creative solutions. SR has carved out a solid sports architecture niche, completing several projects for regional high schools, colleges, and universities. It also has completed extensive work in office, automotive, retail, and other commercial and civic fields since its 2011 launch.

 

“Sparks Reed has almost unlimited potential because David is a very smart man and a great business manager,” said Huber. “David is all about team-building. He has a humility about him. He’s way more concerned about the project than he is about credit, and that is both inside and outside the firm. And he’s a gifted designer.”

 

The three partners share the fundamental work ethic that will define their firm.

 

“We view architecture and interior design as a craft, not a commodity,” said Edmondson. “Out of respect for our clients, we design projects per their wishes, wants, and needs – not our own. That’s the driving force of how we do business. Design is our passion; balance and harmony, our goal.”

 

All three principals expect these strengths to help Edmondson Reed harvest numerous opportunities in this market and region. Construction spending in the U.S. rose 5.5 percent in the first quarter of 2018 to $279 billion, according to the U.S. Commerce Department. This followed record activity in 2017 totaling $1.28 trillion. Although exact data is not available, many observers suspect Native American construction spending growth exceeded national rates, with investments ranging beyond gaming and entertainment venues to public housing, healthcare networks, education, commercial projects, historical preservation, and much more.

 

“There’s a lot of exciting developments going on in Native American markets right now,” said Edmondson Reed Document Administrator/CA Quality Control manager Shannon Henson. “The possibilities are endless!”

 

For further information about Edmondson Reed, check out edmondsonreed.com or call Huber at 918-884-6003.

Copyright © 2019 by Sparks Reed