This project started with a contract to develop new interior graphics for the offices of Charles Machine Works, parent of Ditch Witch. As our design team became more involved, this Perry, OK, client expanded its efforts to a general conference room remodel. Rising enthusiasm for our work led Ditch Witch to upgrade more and more of its workspace, until the entire front office glistened from our designs. This three-year transformation completely changed visitor perceptions. Our design team added a welcoming awning to the building’s previously nondescript entryway, with bold letters proclaiming the Ditch Witch brand for the first time. CMW’s industrial roots shined through a concrete reception desk stamped with the company name, and newly exposed steel supports that open up the office’s once-closed ceiling spaces. Our team replaced the front lobby wall with broad glass panels that cast natural light across shiny new floors and glossy modern finishes. An LED light system added to the office’s new array of efficient, contemporary furniture and fixtures, many cast in Ditch Witch’s classic orange color scheme. Decorations celebrating past company successes completed the renovation. These touches continued into the conference room, training room, and adjoined offices. Even the company store received a makeover, rising out of the basement to become a new showpiece proudly displaying the Ditch Witch name upon company shirts, hats, and other paraphernalia. Charles Machine Works officials so appreciated this work, they asked our firm to craft a matching design standard for future Ditch Witch dealerships. The private company also hired our firm to redesign the headquarters entryway and lobby for subsidiary Subsite.