Ditch Witch headquarters
This renovation delivered a more efficient office, updated with the latest technical systems, in an environment that daily affirms the firm's success in the worldwide construction sector.
This project started with a contract to develop new interior graphics for the offices of Charles Machine Works, parent of Ditch Witch. As Sparks Reed designers became more involved, this Perry, OK, client expanded its efforts to a general conference room remodel. Rising enthusiasm for Sparks Reed’s work led Ditch Witch to upgrade more and more of its workspace, until the entire front office glistened from Sparks Reed’s designs. This three-year transformation completely changed visitor perceptions. Sparks Reed added a welcoming awning to the building’s previously nondescript entryway, with bold letters proclaiming the Ditch Witch brand for the first time. CMW’s industrial roots shined through a concrete reception desk stamped with the company name, and newly exposed steel supports that open up the office’s once-closed ceiling spaces. Sparks Reed replaced the front lobby wall with
broad glass panels that cast natural light across shiny new floors and glossy modern finishes. An LED light system added to the office’s new array of efficient, contemporary furniture and fixtures, many cast in Ditch Witch’s classic orange color scheme. Decorations celebrating past company successes completed the renovation. These touches continued into the conference room, training room, and adjoined offices. Even the company store received a makeover, rising out of the basement to become a new showpiece proudly displaying the Ditch Witch name upon company shirts, hats, and other paraphernalia. Charles Machine Works officials so appreciated this work, they asked Sparks Reed to craft a matching design standard for future Ditch Witch dealerships. The private company also hired the Tulsa firm to redesign the headquarters entryway and lobby for subsidiary Subsite.